design/motion/illustration
TRETAQUI PLATFORM
Visual identity and web design for the 2020 version of the tretaqui.org platform. Project developed in partnership with Coding Rights.
In the context of Brazilian elections, candidates and parties have used hate speech and discrimination as political campaign. besides harming democratic processes, this practice fosters violence against minorities.
Tretaqui.org is an initiative of several organizations which aims to facilitate the prosecution of cases of racism, gender violence and other discriminatory speeches and to politicize this type of violence.
The visual identity was developed around bright colours and simple illustrations, in an effort to communicate a dense topic in an accessible, engaging way. This design work features a series of pictogram assets relating to the topics of elections, activism, hate speech and fake news.
